Before you can dominate the competition or truly connect with your customer, you need to thoroughly recognize where you stand on the playing field.  Uncovering your brand's position enables you to better connect your purpose and value with your ideal customers and how you best meet their needs. Attempting to build or grow a brand without a positioning, is like playing a game before you know the rules. 

Positioning provides direction.

• Clarify your brand's values.

• Identify your target and what they most need from your brand.

• Evaluate how your brand compares to similar products or services.

• Hone in on your greatest strengths in relation to your customer’s needs and wants.

• Simplify your brand’s identifiable traits.

Planning makes goals attainable.

• Identify marketing objectives and strategies.  

• Align objectives and strategies with resources.  

• Assemble necessary team and roles.

• Build an actionable plan, budget and calendar.

Content creates connection.

• Identify key topics of interest to customers. 

• Create messaging based on positioning.

• Generate content calendar. 

• Develop content, which can include websites, blogs, social posts, advertising, internal or external communications, etc.

Strategy clients include: